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Showing posts with the label Cambridge Reading

CAM 13 - TEST 1 - READING 3

  Artificial artist? Can computers really create works of art? The Painting Fool is one of a growing number of computer programs which, so their makers claim, possess creative talents. Classical music by an artificial composer has had audiences enraptured, and even tricked them into believing a human was behind the score. Artworks painted by a robot have sold for thousands of dollars and been hung in prestigious galleries. And software has been built which creates are that could not have been imagined by the programmer. Human beings are the only species to perform sophisticated creative acts regularly. If we can break this process down into computer code, where does that leave human creativity? ‘This is a question at the very core of humanity,’ says Geraint Wiggins, a computational creativity researcher at Goldsmiths, University of London. ‘It scares a lot of people. They are worried that it is taking something special away from what it means to be human.’ To some extent, we are al...

CAM 13 - TEST 1 - READING 2

  Why being bored is stimulating – and useful, too This most common of emotions is turning out to be more interesting than we thought A We all know how it feels – it’s impossible to keep your mind on anything, time stretches out, and all the things you could do seem equally unlikely to make you feel better. But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference. There isn’t even agreement over whether boredom is always a low-energy, flat kind of emotion or whether feeling agitated and restless counts as boredom, too. In his book,  Boredom: A Lively History , Peter Toohey at the University of Calgary, Canada, compares it to disgust – an emotion that motivates us to stay away from certain situations. ‘If disgust protects humans from infection, boredom may protect them from “infectious” social situations,’ he suggests. B By asking people abou...

CAM 13 - TEST 1 - READING 1

  Case Study: Tourism New Zealand website New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world. A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was...

Cam 14 - test 4 - reading 3

ASSESSING THE THREAT OF MARINE DEBRIS  Chelsea Rochman, an ecologist at the University of California, Davis, has been trying to answer a dismal question: Is everything terrible, or are things just very, very bad? Rochman is a member of the National Center for Ecological Analysis and Synthesis’s marine-debris working group, a collection of scientists who study, among other things, the growing problem of marine debris, also known as ocean trash. Plenty of studies have sounded alarm bells about the state of marine debris; in a recent paper published in the journal  Ecology , Rochman and her colleagues set out to determine how many of those perceived risks are real. Often, Rochman says, scientists will end a paper by speculating about the broader impacts of what they’ve found. For example, a study could show that certain seabirds eat plastic bags, and go on to warn that whole bird populations are at risk of dying out. ‘But the truth was that nobody had yet tested those perceived t...

Cam 14 - test 4 - Reading 2

  Why zoos are good Scientist David Hone makes the case for zoos A In my view, it is perfectly possible for many species of animals living in zoos or wildlife parks to have a quality of life as high as, or higher than, in the wild. Animals in good zoos get a varied and high-quality diet with all the supplements required, and any illnesses they might have will be treated. Their movement might be somewhat restricted, but they have a safe environment in which to live, and they are spared bullying and social ostracism by others of their kind. They do not suffer from the threat or stress of predators, or the irritation and pain of parasites or injuries. The average captive animal will have a greater life expectancy compared with its wild counterpart, and will not die of drought, of starvation or in the jaws of a predator. A lot of very nasty things happen to truly ‘wild’ animals that simply don’t happen in good zoos, and to view a life that is ‘free’ as one that is automatically ‘good’ ...

Cam 14 - Test 4 - Reading 1

  The secret of staying young Pheidole dentata , a native ant of the south-eastern U.S., isn’t immortal. But scientists have found that it doesn’t seem to show any signs of aging. Old workers ants can do everything just as well as the youngsters, and their brains appear just as sharp. ‘We get a picture that these ants really don’t decline,’ says Ysabel Giraldo, who studies the ants for her doctoral thesis at Boston University. Such age-defying feats are rare in the animal kingdom. Naked mole rats can live for almost 30 years and stay fit for nearly their entire lives. They can still reproduce even when old, and they never get cancer. But the vast majority of animals deteriorate with age just like people do. Like the naked mole rat, ants are social creatures that usually live in highly organised colonies. ‘It’s this social complexity that makes  P. dentata  useful for studying aging in people,’ says Giraldo, now at the California Institute of Technology. Humans are also hi...

Cam 15 - Test 4 _ reading 3

  Environmental practices of big businesses The environmental practices of big businesses are shaped by a fundamental fact that for many of us offend our sense of justice. Depending on the circumstances, a business may maximize the amount of money it makes, at least in the short term, by damaging the environment and hurting people. That is still the case today for fishermen in an unmanaged fishery without quotas, and for international logging companies with short-term leases on tropical rainforest land in places with corrupt officials and unsophisticated landowners. When government regulation is effective, and when the public is environmentally aware, environmentally clean big businesses may out-compete dirty ones, but the reverse is likely to be true if government regulation is ineffective and if the public doesn’t care. It is easy for the rest of us to blame a business for helping itself by hurting other people. But blaming alone is unlikely to produce change. It ignores the fact...

Cam 15 - Test 4 - Reading 2

  Silbo Gomero – the whistle ‘language’ of the Canary Islands La Gomera is one of the Canary Islands situated in the Atlantic Ocean off the northwest coast of Africa. This small volcanic island is mountainous, with steep rocky slopes and deep, wooded ravines, rising to 1,487 metres at its highest peak. It is also home to the best known of the world’s whistle ‘languages’, a means of transmitting information over long distances which is perfectly adapted to the extreme terrain of the island. This ‘language’, known as ‘Silbo’ or ‘Silbo Gomero’ – from the Spanish word for ‘whistle’ – is now shedding light on the language-processing abilities of the human brain, according to scientists. Researchers say that Silbo activates parts of the brain normally associated with spoken language, suggesting that the brain is remarkably flexible in its ability to interpret sounds as language. ‘Science has developed the idea of brain areas that are dedicated to language, and we are starting to understa...